Social media marketing is the process of using social media platforms such as Twitter, Instagram or Facebook to gain traffic or attention. This is something that I have learned while trying to promote my own personal trainer manchester business. Social Media is a powerful platform which allows brands of all sizes to reach out and interact with their customers as well as prospects. It involves the use of texts, images, videos, polls and other types of content to catch the attention of a specific audience, increase brand awareness, to drive more sales among others.
In order for social media marketing to be successful for any brand, some of the factors that have to be considered include:
• Content planning: Building a plan for social media marketing is essential. Brands have to consider things such as keywords, phrases, hashtags etc. The content has to interest and attract your target audience.
• Great Content: Just like other forms of marketing, content still reigns for social media marketing. Paul Jones runs the social media marketing for a turkey gift website and this botox milwaukee business and this botox Milton Keynes business and says “The content that is posted has to be of high-quality and it should provide valuable information which your clients will find interesting and helpful. You can share contents such as videos, images, infographics, tips, user guides and many more.”
• Consistency: Apart from sharing great content, you have to post regularly for consistency. Lisa Vanders runs the social media for these concrete pavers and this storage manchester business and says “Note that using social media allows you to reach across different users on different platforms hence it is important to keep your audience up to date with your products and services by regularly posting new content.”
• Research on your social media audience: The products or services you are offering your clients and prospective customers has a certain audience. Mark Johnson runs the marketing for a dewatering business and radiators retailer and notes “Look into the demographics of your audience in order to determine the most appropriate channel. For example, about 80 percent of adults love Facebook, LinkedIn is popular with male users while Instagram is popular with women. Demographics will provide you with insights into different social media channels and you will be able to know the most appropriate social platforms for your brand.”
The number of marketing strategies that are available to marketers is simply impressive at present to be able to acquire new customers and generate more revenue. In the digital marketing sector for example, there is video marketing, Social Media marketing and of course Email marketing. The latter, email marketing, has persisted for a very long time and the reasons are clear. Subsequently, here are the benefits of email marketing.
I. Has A Higher ROI
Jillian Bosco sells custom luxury candles and waterfall bathroom taps online and says “Email marketing for quite some time now has been the strategy generating for marketers the highest return on investment(ROI). It has been established that for every single $1 spent, this marketing strategy generates $38 in ROI. Email marketing is a 40 times more effective strategy for marketing if you want a business to grow, offer a promotion or even launch a new product compared to the use of social media marketing.”
II. Has A Larger Reach
Greg James runs the email marketing for this vertikal heizkörper retailer and also for these bristol surveyors and notes “Facebook boasts about 2.20 billion monthly active users while Twitter has about 330 million monthly active users. Looking at these impressive numbers you can be tempted to think that social media marketing is the most effective for a larger reach. What is not always though shared to you is the Email statistics and at present it is estimated there are over 5 billion email accounts. That figure should not be really surprising if you consider the fact that an email address is often required when you want to sign up for a website and to create social media accounts.”
III. Your Message Is Delivered
Taylor Bauer runs a botox orland park clinic and JEM Medspa and is a big fan of email marketing and notes “It is estimated that about 90% of email is conveyed to the recipient’s inbox intended. On the other hand, only 2% of your Facebook fans are able to see your Facebook posts in their News Feed.”
IV. It Is A Professional Medium of Communication
Lindsey Pelon runs the marketing for this lawn turf store and this assisted living chicago service and notes “Social networks to most people are a personal channel of communication to connect with friends and family. If you log in to your social media account like Facebook then your hope is see updates and photos from people that you know and care about.”
Stacey Barnes runs the marketing for an environmental drilling firm and hairdressers warrington business and is a big advocate of email marketing and says “Email on the other hand is a more professional medium and for that reason people expect to receive information through this channel pertaining to products and services.”
In conclusion, the benefits of email marketing are enough reasons why you should invest in it for your business.And of course never forget that email has been around for quite some time and it will definitely be around forever because of its benefits.